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MHA (Health Services Management and Leadership): Marketing Research


The Gelman Library offers a full range of research tools related to marketing.  Click here to review the research guide on marketing.

To find statistics, click here.  This tab includes links to the Household Pulse Survey and Passport (formerly Global Market Information Database) as well as key statistical compilations from the US and World Bank.

To find advertising information and advertisements, click here.  This tab includes links to Ad*Access, a repository of over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955 and housed at Duke University.  

To find consumer data, click here.  This tab includes links to databases such as Simmons Insights and Claritas 360.


You might also want to search Policy Map.  It includes geographical mapping with integrated access to data on demographics, health, income, housing, jobs and more in communities across the US. 

Media — Understanding the Environment

Best Places to Start: Marketing/Polls

Use the following Web sites to help you locate public opinion surveys and trends.

Opinion Polls — Understanding the Audience

Opinion Polls